Schools rugby. (Gallo Images)

SuperSport has launched SuperSport Schools, a
ground-breaking initiative aiming to change the future of schools sport in South Africa and the African continent.

As part of the strategy, the pay-channel acquired a majority stake in Schools
Sport Live, which will see the business rebranded as SuperSport Schools.

The new venture will aim to identify and expose young talent
by broadcasting as many schools sporting fixtures as possible. The production
plan will embrace new technology by giving schools access to
innovative artificial intelligence-based production to deliver a dynamic
multi-screen viewing of schools and youth sport.

Outside of the coverage across SuperSport channels,
the SuperSport Schools mobile application will provide parents and other
interested parties access to view schools sport anytime, anywhere, live and
on-demand.

SuperSport CEO Marc Jury said in a statement that the
success of schools sport was fundamental to producing a winning sporting nation.

“This initiative is a natural extension of our mission
to play our part to grow the pipeline for South Africa’s future sporting
heroes. Schools Sport is the foundation from which great sporting nations are
built. The stronger the foundation, the brighter our future sporting stars
can shine,” Jury said.

Proteas netball captain, Bongi Msomi and World
Cup-winning Springbok, Lukhanyo Am, will be leading the campaign with the hope
of taking SuperSport Schools to every corner of the continent.

Both stars were
discovered late in their careers and speak directly to the gap the new platform
is trying to close. The focus will be on netball, hockey and rugby for the
initial implementation phase, with cricket and water polo following suit as the
programme extends.

This initiative will be backed by Nashua, whose engineers will provide a
world-class service offering to install, maintain and support the project.

The sponsors will play a key part in rolling out the artificial
intelligence automated cameras which are designed to produce and distribute live
+ highlight content via the mobile application and social/digital channels.

Corporate South Africa and businesses will have an
opportunity to be involved in the initiative, with specialised commercial
sponsorship packages available to enable and fund the installation of the
camera equipment across regions and schools.

Furthermore, SuperSport has also partnered with the MEC
of Sports in the Eastern Cape to showcase more sport in the talent-rich
region.

“The Eastern Cape has produced many of South Africa’s
finest sporting stars, we hope our contribution will help to start unveiling
talent from all corners of the province,” Jury concluded.