Fusion PR President Bob Geller recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR).
As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.” Panelists included
Zach Cutler, Co-Founder, CEO & Chairman at Propel;Tressa Robbins, Vice President of Customer Onboarding, Burrelles; andYours truly.Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum, PR Tech Briefing, and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words.
The point is, as regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros. AI has been a big part of that (see AI in PR tech for a neatly organized list).
As for Zach and Tressa — both have worked in PR for years — and now work for vendors implementing AI in their PR tech solutions.
The podcast covers the following:
PR tech vendor landscape, adoption of AI AI to generate & analyze content, monitor media, and hone and target pitches.Challenges Will AI take your job away?Avoiding quality pitfalls, ensuring responsible usage.Where are we going with AI in PR?Current and emerging use cases.You can find the podcast on the Fusion PR blog, Spotify and also on YouTube.
Also, see these hand-picked posts about AI in PR:
Will AI replace PR people in the next 10 years? Answers from 13 PR software executivesAI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being UsedAn “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros? Image credit: DALLE, “A robot dressed like a reporter typing on an old fashioned typewriter in the style of van Ghoh“